Practice 02
Buyers now ask ChatGPT, Perplexity, and Google's AI results before they ever visit a website. We make sure your brand is present, accurate, and recommended in those answers, and still ranking in classic search. One discipline, both surfaces.
Scope
Engagement
Outcomes
Presence in AI answers for your commercial queries
Rising branded-search demand, the most durable ranking asset
Pages structured so both Google and AI engines can rank and quote them
A measurable citation footprint instead of a guesswork content calendar
GEO is the practice of making your brand visible and accurately represented inside AI-generated answers (ChatGPT, Perplexity, Google AI Overviews), the way SEO makes you visible in classic search results. It combines entity signals, quotable content structure, and earned citations from the sources AI engines trust.
No, the two compound. AI engines learn about brands largely from the same web Google indexes, so strong SEO fundamentals feed AI visibility. What's changed is the output surface: a brand that ranks but is never cited in AI answers is now invisible to a growing share of buyers.
Mostly through earned, third-party sources: industry directories, review platforms, comparison articles, and press, plus owned content structured as self-contained, quotable answers with specific data. Schema and entity consistency ground the brand so engines connect the mentions.
By systematically querying AI engines with your commercial questions and recording whether, how, and from which sources your brand appears, then tracking that over time alongside branded-search volume. Single-point readings are noisy; trends over weeks are what matter.
Technical and entity fixes land within weeks; citation and content work typically shows meaningful movement in 3–6 months. Anyone promising AI-answer placement in days is guessing, the honest lever is consistent presence in the sources engines re-read.
Yes, and often faster, local queries ('best X in Dubai') draw on a smaller citation pool, so a disciplined entity and review strategy can win visibility quickly. We run local plays for Gulf clients and global plays for US/UK ones.
Access to your analytics and Search Console, a list of the commercial queries you care about, and an hour with someone who knows the business. The baseline audit runs from there.
Yes, run our free AI Visibility Check on your own brand. It uses a scaled-down version of the same methodology and shows you exactly what a full engagement would work on.
A 30-minute call. We'll tell you honestly what's worth automating, where you stand in AI search, and what we'd do first, whether or not you hire us.
We reply within 1 business day.